I'm a creative problem-solver with over a decade of experience across diverse industries, from scuba diving instruction and team leadership to project management and digital design. Today, I draw on my global perspective and design expertise to craft user-friendly solutions that fuse creativity, collaboration, and a deep understanding of people.

I approach each project with a user-centric mindset, using user testing, A/B testing, usability testing, and tools like PostHog, Hotjar, and Google Analytics to understand user flows, identify friction points, and optimize conversion rates (CRO). This user-centered and data-driven approach allows me to refine user journeys, minimize drop-offs, and enhance engagement based on actual user needs.