HI, I'M ANDY.

A CRO & UX specialist who turns data and user insights into measurable improvements that drive conversion growth and revenue.

Brands I have worked with ↴

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Case studies ↴

CRO & UX project

Roamic

CRO-focused redesign of an established eSIM experience, covering the full journey from homepage and landing pages to plan selection and checkout.

▲ Significant CVR lift
CRO
UX/UI
Mobile-first
E-Commerce
eSIM
Design system
2026
CRO & UX project

Roamic

CRO-focused redesign of an established eSIM experience, covering the full journey from homepage and landing pages to plan selection and checkout.

▲ Significant CVR lift
CRO
UX/UI
Mobile-first
E-Commerce
eSIM
Design system
2026
CRO & UX project

RENVA

CRO-focused redesign of an established eSIM experience, covering the full journey from homepage and landing pages to plan selection and checkout.

▲ Significant CVR lift
CRO
UX/UI
Mobile-first
E-Commerce
eSIM
Design system
2026
CRO & UX project

Oican Wear

End-to-end CRO-driven UX optimization of the mobile product details pages through to payment.

▲ +41.4% CVR lift
A/B tested
Mobile-first
E-Commerce
GA4
VWO
2025
CRO & UX project

Oican Wear

End-to-end CRO-driven UX optimization of the mobile product details pages through to payment.

▲ +41.4% CVR lift
A/B tested
Mobile-first
E-Commerce
GA4
VWO
2025
Marketing campaign

Renva

Marketing campaign to reinvent Brand Identity Through Strategic Print and Digital Marketing.

▲ ~+25% inbound leads
Digital signage
Print
Marketing
2025
View case study
Marketing campaign

Renva

Marketing campaign to reinvent Brand Identity Through Strategic Print and Digital Marketing.

▲ ~+25% inbound leads
Digital signage
Print
Marketing
2025
View case study
Marketing campaign

RENVA

Marketing campaign to reinvent Brand Identity Through Strategic Print and Digital Marketing.

▲ ~+25% inbound leads
Digital signage
Print
Marketing
2025
View case study
Digital signage solution

Bricks Eatery

A scalable digital signage solution enabling centralized, consistent content control across multiple restaurant venues.

Rolled out across 3 locations
Digital signage
Scalable solution
User testing
2024
View case study
Digital signage solution

Bricks Eatery

A scalable digital signage solution enabling centralized, consistent content control across multiple restaurant venues.

Rolled out across 3 locations
Digital signage
User testing
Scalable
2024
View case study
Digital signage solution

RENVA

A scalable digital signage solution enabling centralized, consistent content control across multiple restaurant venues.

Rolled out across 3 locations
Digital signage
Scalable solution
User testing
2024
View case study

LETS WORK TOGETHER!

CV

Get in touch!

Copyright © 2026 Andreas Westman.

All rights reserved.

Get in touch!

CV

Copyright © 2026 Andreas Westman.

All rights reserved.

LETS WORK TOGETHER!

CV

Get in touch!

Copyright © 2026 Andreas Westman.

All rights reserved.