UX/UI designer and no-code builder with
a research-first mindset and love for data.
MY DESIGN APPROACH
How I work
Empathize
I start with understanding the people I'm designing for. I listen, observe, and ask questions to truly grasp their needs, frustrations, and motivations. This helps me connect with their experience on a deeper level.
Define
I then define the problem by synthesizing what I’ve learned. I identify patterns, narrow down insights, and craft a clear problem statement that reflects the user's real challenges.
Ideate
Next, I generate ideas without judgment. I explore all kinds of possible solutions—big, small, safe, or wild—to push creativity and uncover new possibilities.
Prototype
I bring ideas to life by creating quick, low-fidelity prototypes. These allow me to explore how solutions might work in practice and give users something concrete to react to.
Test
Finally, I test my prototypes with real users. I observe, ask for feedback, and learn what’s working and what needs improvement. Then, I iterate and refine the solution based on those insights.